How Generative AI is Changing Workflows: Insights from Paul Z 

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NASBA’s 116^th Annual Meeting featured keynote speaker Paul Zikopoulos (Paul Z), Vice President of Technology Group Skills Vitality and Enablement at IBM. Zikopoulos discussed artificial intelligence and how it increasingly contributes to the workplace and profession.  

By definition, artificial intelligence, more commonly known as AI, leverages computers and machines to mimic the problem-solving and decision-making capabilities of the human mind.  

Generative AI, like ChatGPT, was introduced to the audience to ‘shift left’ in the workplace. Generative AI is artificial intelligence capable of generating text, images, or other media, using generative models. Zikopoulos explained ways AI can catch the things that humans cannot and how automating processes through AI can make things far more efficient. Examples of ways to use AI in existing business processes include: 

• Summarization 
• Content Generation 
• Name Identify Recognition 
• Insight Extraction 
• Retrieval Augmented Generation 

Using AI to summarize business reviews and generate outreach messages was one process Zikopoulos outlined as an improved practice that saves staff time. He emphasized the importance of moving to a world where some tasks are run by technologies supported by humans – not entirely by AI. Rebuilding practices with AI is the key to moving businesses forward in today’s increasingly technological world.