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Author: Andy Goldstein, NASBA Electronic Media Specialist and Webmaster
Posted: July 24, 2012

One of the most exciting aspects of this year's National Registry Summit promises to be the unique opportunity for attendees to learn about new trends in corporate learning and the impact of training multiple generations of CPAs. NASBA is honored to have Elliott Masie and Tim Moore, two speakers at the top of their fields, joining us as keynote speakers at our annual event Sept. 23-24, 2012 in Nashville, TN.

In his interactive keynote address, "The Changing Workplace, Workforce and Learning Models," Masie, CEO and Founder of The MASIE Center, will discuss how organizations and employees shift their learning and training styles as emerging technologies enable more On-Demand, Live and Targeted Content.

The MASIE Center is a think tank focused on how organizations can support learning and knowledge within the workforce. Masie leads the Learning CONSORTIUM, a coalition of 240 global organizations cooperating on the evolution of learning strategies, including CNN, Wal-Mart, American Express, Farmers Insurance, Emirates Airline, Starbucks, General Electric and Fidelity Investments.

Drawing from his vast knowledge and experience in examining corporate learning initiatives, Masie's address will also cover learning in the age of Google and online knowledge, the different trends, directions and opportunities for technology and learning, and the rising use of video and personalized content.

Jessica Luttrull, NASBA's National Registry Manager, said the intention and focus of the Registry Summit is to expose sponsors to information regarding the trends and innovations in learning and foster an environment of knowledge-sharing to create the most meaningful Continuing Professional Education (CPE) for Certified Public Accoutants (CPAs). Masie's presentation will provide powerful insights on how organizations and employees have shifted their learning and training styles, she said.

"Elliott Masie is at the forefront of corporate learning, and through his research and business collaborations with companies across industries, he is an expert in emerging technologies and workplace learning," said Luttrull. "His interactive presentation will challenge participants to rethink elements of their current training/learning programs and take home ideas to consider."

Complementing Masie's presentation, Moore's presentation will focus on the differences between the various generations that comprise today's workforce. During this engaging and informative presentation, Moore will examine four different generations: Matures (born before 1946), Baby Boomers, (born 1946-64), Generation X (born 1965-79) and Millennials (born 1980-2000) and explain how the characteristics and differences between the generations affect every aspect of business, including recruiting and retention, management and motivation, and sales and marketing.

Maria Caldwell, Esq., NASBA's Chief Legal Officer and Director of Compliance Services, said Moore's presentation is particularly relevant because, for the first time, we have four distinct generations working together side-by-side, presenting new opportunities and challenges, especially in the area of learning.

"Knowing the differences among the generations is an important first step in planning for future courses and the platforms on which they are offered," said Caldwell. "Technology is ever-evolving, and with four different generations in the workplace, each of whom has grown up with different available technologies, it is important to understand and account for these variances in developing ongoing education."

Moore is part of a team at Generational Insights that has become the leading voice on the impact of generational differences on sales, marketing and management. He is also principal and owner of Dancing Elephants Achievement Group, offering self-study tools and other consulting programs in order to support entrepreneurs in reaching their goals. Moore's experience in sales and training spans over 30 years and numerous Fortune 500 companies, including PepsiCo, Gillette, Dow Chemical, and L'Oreal USA.

For more information about the National Registry Summit, or to register to attend, please visit NASBA's Learning Market.

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