CPAs may have been surprised on Super Bowl Sunday when they heard an ad that featured “RoboChild” being told he could not grow up to be a “TurboTax Live CPA” because they are “human beings with real emotions,” and the robot was “never going to be emotionally complex enough for that job.” While ads like this may add to the awareness of the value of the CPA – and might even increase the pipeline – some states have asked NASBA whether the CPAs working with Turbo Tax, Intuit and others are duly licensed, or eligible for mobility, in the states from which reliant consumers are calling. NASBA is currently exploring that question.

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